ABOUT YeeHoO
YeeHoO's core belief and spirit originates from a mother's desire to take care of her baby. Since its establishment in 1995, YeeHoO has consistently focused on providing high-quality daily necessities for infants aged 0–3 years, and extending to the needs of those aged up to 6 years. From high-quality baby homewear and sleeping bags, to baby strollers and cribs, YeeHoO—a high-end Chinese brand for infants and children—has joined hands with top international brands for mothers and infants, to set up collections and stores that cater to the needs of babies and children. It has established a "Chinese brand, globally manufactured" model, and provides solutions in terms of clothing, feeding, sleeping travelling and companionship to families and children in China, enabling them to enjoy a high-quality lifestyle.
BRAND POSITIONING
We provide premium life necessities to children
CORE COMPETITIVENESS

Cotton grown in different geographical and climatic conditions possesses different characteristics. YeeHoO seeks out top-quality cotton from across the world, such as American cotton, Pima cotton, Egyptian long-staple cotton, Xinjiang long-staple cotton, natural and environmentally friendly organic cotton, etc. In addition, YeeHoO has also introduced a variety of functional fabrics, such as bamboo fiber, coral grass, milk silk, IR trace elements, kapok, etc., combining natural mineral or plant elements with premium pure cotton, while taking into account different solar term characteristics and babies's different needs for clothing fabric during their growth, to give parents more choices. 

YeeHoO has also joined hands with well-known Chinese institutions in fabric research and development to improve the fabric texture by modifying the spinning technique, while adhering to safe and environmentally friendly printing and dyeing, and has developed fabric that protects babies' delicate skin. 

YeeHoO's cotton products such as baby rompers, sleeping bags and swaddle blankets are made of premium cotton, and provide the best care for your newborn baby. 


Region
Type of Cotton
Characteristics
America
Pima Cotton, American Cotton

Pima cotton is a strong cotton and an

important raw material for high-grade

fabric. American cotton hashigh yield and

good quality.

Australia
Australian Cotton

Excellent color and texture.

Africa
Egyptian Long-staple Cotton

Milky color and tough texture

India
Indian Cotton

Rich varieties that meet multiple

spinning requirements.

China
Dunhuang Organic Color Cotton

The whole process, including planting,

picking, weaving, tailoring, etc., is

organic, natural and

environment-friendly.

China
Xinjiang Crops' Cotton

Slender fiber and soft texture.

FUNCTIONAL FABRIC
BRAND TIMELINE
1995

YeeHoO was established; YeeHoO's first pure cotton baby sleeping bag and baby rompers launched.

1996

YeeHoO launched outer clothing series.

1998

YeeHoO's baby strollers and cribs launched in the market.

1999

YeeHoO rated by the China Consumers Association as the "Only recommended product" in baby clothing.

2002

YeeHoO broadened product categories and introduced partner brands.

2003

YeeHoO vigorously developed baby products and created the "baby space" concept.

2004

YeeHoO rated as "Leading Brand within the Same Industry" by Beijing consumers, as well as one of the "Top Ten Famous Brands in Children's Clothing Industry in the Chinese Market", because of its product quality, reputation and service.

2008

YeeHoO won "China Brand Value Champion" based on (ABAS) Expert System Committee assessment

2009

YeeHoO won "Asia Famous Brand Awards", and rated as one of the "Top Ten Excellent and Recommended Brands" in Guangdong's infant and childcare industry.

2010

YeeHoO rated as "Guangzhou Well-known Trademark" by the Guangzhou Administration for Industry and Commerce.

2011

YeeHoO won "Guangdong Top Brand Product".

2012

YeeHoO won the "National Certificate of Stable and Qualified Products for Quality Inspection" and "Parents Brand Star Home Supplies Excellence Award".

YeeHoO won "Consumers most favorite brand" award at the annual selection activity of children, baby and maternity industry.

2013

YeeHoO selected as one of "China's Top Ten Children's Wear Brands".

YeeHoO's product won gold medal at the 12th "Star" Competition of Toy and Children's Products", and became one of the first batch of brands participating in the "Brand Self-discipline China Tour" activity, in China's toy and children's product industry.

2014

YeeHoO rated by the 5th China's Consumer Economy Forum, as the most influential textile brand in 2014, in China's consumption market – one of the "Top Ten Fashion Brands".

At the 13th "Star" Competition for Toys and Children's Products, YeeHoO's "warmth-retaining baby romper ", won the "Innovation Star" for children's clothing and apparel.

2015

YeeHoO won "Best of the Best" in Robb Report – "The Best Chinese Baby Brand Award".

2016

YeeHoO by Traumeland Spring Air 3D sponge mattress won the gold medal at the 15th (2016) Windmill Award for Innovative Design in China's Toy and Children's Products.

2018

YeeHoO won 2018CBME AWARDS of China's Children-Baby-Maternity Industry – Annual Influential Brand (Children's Wear Category).

YeeHoO organic cotton series rompers, won the 5-Star Product Certificate (highest level) of 3.15 Quality Grading Evaluation, issued by the Shenzhen Institute of Consumption Quality.

CORPORATE CULTURE

Vision

Every child, YeeHoO's growth ambassador.

Mission

Caring for children - humanity's future

Values

Caring for your child with parents' love Parents' Love – Caring, Responsible and Sincere Team Spirit – Share Love, Responsibility and Mutual Benefit Craftsman Spirit – Dedication, Excellence and Perfection Embracing Change – Open, Change and Innovate Integrity and Morality – Honest, Reliable and Ethical

Brand Slogan

YeeHoO for My Baby